Our Story

Long-time friends Jess Green and Sheela Berry founded Toy Box Club in 2014. The London-based business was born out of a shared experience of raising their respective children, whilst simultaneously drowning under a sea of unloved, predominantly plastic toys.

The negative environmental impact of this disposable toy culture, coupled with the emergence of the sharing economy (think Zipcar, Netflix etc.), was all they needed to set about reinventing the traditional relationship children have with toys.

The result is a brand and service that delivers new ideas and age-appropriate ways of playing every month, keeping children interested and focused, and optimising their physical and mental development throughout those all-important early years. 


Jess Green & Sheela Berry

Toy Box Club Co-Founders